We have received a lot of feedback from you, our users, about how keyword research and finding relevant keywords to include in your captions can be a time-consuming and complicated task. To simplify this process, we have developed our advanced Instagram keyword search – arming you with the most relevant keywords for every post you want to share!

How to Use Instagram Keywords? What Are Instagram Keywords?

Instagram keywords are the keywords that you identify to associate with your posts. For example, if I’m making a post or a Reel about finding new places for lunch in Oslo, Norway, my keywords may be “restaurants in Oslo” and “where to eat in Oslo”. The rule is simple: you want to choose relevant, searchable words and phrases that will be your main focus!

Instagram keywords are so crucial because they help the Instagram algorithms determine how good and relevant your post is to various searches. So, when people do an Instagram keyword search (for example, “restaurants in Oslo”), the algorithm analyzes your post and the keywords used. If the keywords are relevant and appropriate to the content, Instagram will serve the post much higher in its search result rankings, and new people will discover your content.

Keeping up With Instagram Algorithms – Why You Should Add Instagram Keywords to Your Captions

How to use Instagram keywords? As you already know, keywords added to your captions, provide Instagram with information and context about your content. Then, the algorithm considers those keywords and uses them to deliver your content to the right people – your new potential followers! 

Also, when people type keywords and phrases into the Instagram search bar, they can discover your content thanks to the keywords you’ve used in your posts. 

Add Keywords to Your Instagram Captions to Make Your Posts Searchable and Reach New People 

Instagram algorithms have been a hot topic for every content creator for years. With changing content preferences, hashtag advice, and rules, it can be hard to know what exactly to do if you want to have your content seen by new people.

Instagram keywords are growing strong, and they’re now your huge opportunity to optimize your posts to attract new audiences and MAKE YOUR CONTENT MORE SEARCHABLE. Pair them with optimized hashtags to ensure the highest visibility for your posts and attract new followers. It’s time!

How Our Instagram Keyword Search Works

Now, you can access Keyword Search inside the IQ Hashtags tool.  Just head over to the “Instagram Keywords” tab! In addition to that, you can easily generate more keywords and then comfortably copy and paste them into your posts. This way, you can find new effective keywords for your Instagram captions in seconds!

1. All you need to do is type in a summary of what your post will be about – or paste the caption you’ve prepared.
2. Watch IQ Hashtags generate the most relevant Instagram keywords for your post.
3. Use them in captions to boost your posts’ visibility and make your content searchable.

We’re Excited to Hear What You Think About Our New Feature!

Try it out and let us know your feedback – we’re always looking for new ways to improve our tool and make Instagram growth even easier for you. If you want to learn more about Instagram content optimization, find all the handy guides and relevant information on using Instagram SEO to attract new followers here. Keep growing, keep accelerating!   

The IQ Hashtags Team

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Hashtags or keywords? Both! Good keywords help your audience find your posts. Relevant hashtags boost your organic reach. They both make your content more searchable. On Instagram, optimizing your hashtags and keywords helps the algorithm understand your content and your profile better, and how Instagram understands your content plays a role in how your content is ranked. You need to give your content the best chance to be seen. If you’re doing your keyword and hashtag research right, you’re setting yourself up for success on the platform and for your posts to be found.

Let’s talk all things hashtags and keywords on Instagram!

Should You Use Hashtags or Keywords on Instagram?

You don’t have to choose. Both keywords and hashtags should be important parts of your overall Instagram strategy. Next to the quality of your posts and Reels, they are absolutely essential for attracting your target audience. Your goal is to appear in the Instagram search results, appear on people’s Explore Pages, and rank high on their feeds. Strategic keywords and hashtags will help you achieve that!

When used, strategic, relevant hashtags and keywords will help you:

• Help Instagram algorithms understand who you are and what you post so that they can show your content to your target audience
• Help your content show up in relevant Instagram search results (yes, it also applies to Reels).

Why Should You Use Keywords Alongside Hashtags?

Not all Instagram users use hashtags to look for new content. Now Instagram enables users to use the platform’s search bar exactly like they use Google or TikTok: they can type in the word or phrases they’re interested in, and they’ll get the search results.

While Instagram is considered a social media platform, it’s also slowly becoming a search engine, and as with all search engines, using relevant keywords is extremely crucial to get your posts seen by more people. 

When you use three or four relevant keywords in every caption you share, you will see better results in the long term because Instagram will know exactly what your content is about and who should see it in the first place. Your posts will appear in people’s search results, and your content will become searchable. You’ll soon find out that Instagram has much in common with search engines like Yahoo or Google.

Look, if you have a great recipe for gluten-free pancakes, and you want to share it in a form of a carousel, but you don’t describe your post and its content in the caption, Instagram is less likely to display your post to people who look for “gluten-free recipes”  in the Instagram search bar.

The smartest solution? Focus on using the most relevant keywords to communicate to Instagram algorithms WHO you are and WHAT you post about. Also, Instagram impacts Google results! If you rank well on Instagram, chances are you will rank well with Google, too. So use keywords, and use them wisely!

What’s the Difference Between Hashtags and Keywords?

Thanks to hashtags, your content’s visibility isn’t limited to just your followers. By adding 20-30 relevant hashtags to your posts, they’re accessible to all users who search for these hashtags. All the people who browse and scroll through these hashtags.

I bet you know a lot about hashtags. But keywords are something relatively new. 

What exactly are Instagram keywords? Keywords are specific words and phrases you include in your content to let Instagram know what your content is about and help your posts appear in people’s search results.

On a related note: How to Get More Views and Boost your Content’s Visibility Using Instagram Keywords

Keywords are extremely important. With their help, you can reach people actively searching for the topic, are interested in your niche, and provide them with exactly what they are looking for. This means that your posts your content will show up if the person has searched for the topic! Nowadays, we need to think of Instagram search like Google – to attract new people new potential followers, you need to appear in people’s specific searches for that specific topic.

Keywords let you reach people as they search for a specific idea. For example, if you’re sharing a post about bedroom furniture, it’s a smart idea to attract people searching for “bedroom decor” or “home decor ideas”.

Do Instagram Hashtags and Keywords Really Boost SEO? 

They do. Let the numbers speak for themselves:

Instagram uses keywords to pull up relevant posts as search results. That’s why you need to include keywords in your captions.

Knowing how to find the best hashtags and the most relevant keywords for your post makes all the difference. Instagram is amazing at sending the right people to your content but you have to include the right keywords and hashtags in your captions first.

The good news is that you don’t have to spend hours on research or guess what Instagram keywords to use. Our “Search keywords” feature will become your visibility partner and give you the best keywords for your post in a second! It really will simplify your already busy life.

Side note: The act of researching your hashtags and keywords and using them in your posts to rank higher in the algorithm is called Instagram Search Engine Optimization. Instagram SEO. That’s why keywords and hashtags are the key elements of your Instagram SEO – no wonder they boost it so much!  

The DON’TS of Instagram Keywords and Hashtags 

Of course, there are some things you shouldn’t do!

• Don’t try to be too specific. Always use hashtags and keywords that have real value, are relevant, and are recognized in your niche.
• Don’t make up new keywords on your own. It is important to know your audience and use keywords that THEY are actually using and looking for. 

Now that you know why using both hashtags and keywords is so important to grow on Instagram, do your keyword and hashtag research with IQ Hashtags right here!

Want more tips and tricks on creating and executing a killer Instagram strategy? Read our other Instagram SEO-related posts here. 

The post Hashtags and Keywords: Why Should You Use Them BOTH? appeared first on IQhashtags - Instagram hashtag search tool.

So how exactly do the Instagram algorithms learn what users may like? There are a few key factors we need to discuss!

How Instagram Algorithms Work? Interest – That’s a Key Factor When it Comes to The Way Instagram Algorithms  Analyze Your Content

Instagram algorithms analyze all your past behavior and engagement on the platform to determine your interests. They analyze the posts you have liked, commented on, shared or saved in the past, as well as all profiles you frequently interact with. That way, posts that align with your interests and your passions are more likely to appear higher in your personalized feed.
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How Instagram Algorithms Analyze Instagram Engagement?

We need to keep in mind that Instagram heavily relies on interactions, on user interactions. The algorithms keep track of how popular a post is by considering the number of likes, comments, shares, and saves it gets. As you can easily guess, highly engaging posts are much more likely to appear higher in users’ feeds. That’s why it’s so crucial to create posts that our audience likes to engage with – and to remind them know as often as we can that their opinions and their comments matter, because the more comments a post gets, the higher it appears in other users’ feeds as the algorithm knows it’s engaging and it sparks people’s emotions.
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Instagram Algorithms Analyze Usage of the App

 Instagram also tracks how you use the app. If you spend more time consuming certain types of content, algorithms will try to show you similar content in your feed to make you spend more and more time inside the app.
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Relevance – How Instagram Algorithms Track That Factor

Yes, this is also important. The algorithms consider the relevance of the post to you. It analyzes the captions, keywords, and image or video content to determine if it matches your interests and your preferences.

Watch time: Why watch time matters to Instagram algorithms?

Instagram wants people to stay on Instagram the same way Youtube wants people to stay on Youtube, which is why Instagram values things like session duration and Reels retention so much. Instagram has unofficially stated that the metrics they value most are watch time, average Reel view duration, audience retention, and seconds watched. Those metrics measure different ways the audience views your content and your Reels, yet they all ultimately fall under watch time. 

From my perspective, watch time is just as important as your reach and your Reel view count. Higher watch time boosts your content’s place in Instagram’s ranking algorithm.

How Instagram Algorithms Affect Your Account and Your Content

Now you know how Instagram algorithms work and which factors are the key one. You know what they track. In this chapter we’ll focus on discussing how these factors affect your content and your account. How these factors like your watch time, your engagement rate affect the way your content ranks. It will be a quick summary, as it’s a topic I will discuss more in-depth in the upcoming series dedicated only to Instagram algorithms, because the topic is so broad that if I wanted to include everything in one post, I’d need to write without any breaks for 10 hours. So I thought it will also be easier for you to consume this knowledge if I create two separate series!

Of course, let me know in the comment section if that’s something you’d love to learn more about, and if that’s a topic you’d love to dive much deeper in. It’s extremely helpful feedback for me, so please, give me your feedback, so I know more about your needs and how to help you even more.

Okay, back to the business!

How Instagram algorithms affect your account and your content?

Your Content Visibility on Your Followers’ Feeds

The algorithms decide which posts are displayed on your followers’ feeds and in what order. Content that is recognized by algorithms as more relevant and more engaging to a particular user will be ranked higher and shown more often.

Reach and engagement: The algorithm determines how many people can see your content and how many people have a chance to engage with it. So if the algorithm analyzes gathered data and sees that your content is relevant and engaging, it will be shown to more people, and it will impact and increase your reach and engagement.

Explore page: Explore page is still a very important part of Instagram platform, as it’s where users discover new content and totally new creators. And that’s pretty obvious – our goal is appearing there, so they can discover YOU. It’s important to remember that each user has a different Explore Page, as this section is extremely personalized. 

As you already know, Instagram’s algorithms curate content for the Explore page based on users’ interests and past behavior. So, if your content aligns with a user’s preferences and performs well in terms of engagement, it may appear on their Explore page. 

Hashtags’ sections: The way algorithms see your content and consider it to be engaging and relevant or not, impacts the way your posts appear in the hashtags’ section. For example if I click on the hashtag #beigeinteriors Instagram will show me the posts that its algorithms find most relevant and most engaging. Yes, Instagram’s algorithms are getting better and better at this – in the past, when browsing the top posts for the hashtag #beigeinteriors I saw many random, irrelevant posts. Now relevancy is extremely important for the platform and Instagram’s algorithms focus on that factor so much.

Stories and Reels: Instagram’s algorithms also affect how your Stories and Reels are shown to users – both your current followers and your potential new followers. Stories and Reels with higher engagement and higher relevance are much more likely to be recommended to other users and have a visibility boost.

Ad targeting: That may surprise you but Instagram also uses its algorithms to serve targeted ads to people based on their interests and all their online preferences, tendencies and their online behavior. When people run ads on Instagram, the algorithms will help ensure they are shown to the most relevant audience and it works both ways – you also see ads that are personalized for you, so you see the ads which the algorithms consider to be the most relevant to you. Dds are personalized so it will recommend what you enjoy and search, and if you search for for example women sweaters, logically ads will show you stores with sweaters. That’s just a quick and a bit cliche example, but that’s the way it works. Ads are personalized so they deliver the most relevant ad content to the right people.

The post How Instagram Algorithms Work – 5 Key Instagram Ranking Factors appeared first on IQhashtags - Instagram hashtag search tool.

Instagram remains a dominant force in the world of content marketing. So, how does your posts and Reels end up on someone’s feeds and Explore Pages? Yes, it’s all thanks to the Instagram algorithms! The Instagram’s algorithms match users and viewers to posts, ensuring content is served to the right audience. But what is the Instagram algorithm, have there been any updates in 2023, how can you beat it, and… Are there multiple Instagram algorithms? 

What Are Instagram Algorithms?

To put it simply, Instagram algorithms are a set of rules and calculations that Instagram uses to determine how content is displayed to users. All Instagram algorithms create a recommendation system that determines which posts and which Reels will appear on your (unique and highly personalized) feed and your Explore Page. No two users will see the same posts on their Explore Page, and the posts you see change over time based on your viewing preferences and even your current state of mind and all your preferences that Instagram algorithms track.

Algorithms are actually used by all social media platform out there (yes, TikTok and Youtube as well!) to serve us relevant content. The algorithms’ goal is to keep users glued to their screens for as long as possible. Now a technical perspective: Instagram algorithms are a series of mathematical formulas and calculations that take inputs and create a series of outputs in the form of Explore Page, Feed, Reels and Stories recommendations and all the served content.

How Many Instagram Algorithms Are There?

Many parts of the way Instagram algorithms work are still a mystery and Instagram team has never revealed any details about them, but we know for sure that there are at least 4 different algorithms, and these are:

1) Feed Algorithm – This algorithm shows posts and Reels based on the user’s interests and activity. The rank of your post can be also impacted by:

• Image and video quality
• Originality
• Reported Content (reported content rank much lower)

2) Stories Algorithm – This algorithm prioritizes Instagram stories from the accounts that you interact with the most.

Instagram stories are ranked based on your:

• Viewing history
• Engagement history
• “Closeness” with the account

3) Explore Page Algorithm – This algorithm delivers content based on all your latest interactions and interests. The content you see in your explore section is displayed based on the history of your likes, shares, and saves.

4) Reels Algorithm – This algorithm is in charge of sorting and prioritizing Reels. Some key points that are really important for this particular algorithm:

• The quality of Reels
• Relevant keywords included in the content (or in captions)
• On-screen captions added

As you can see, the Feed, Stories, Explore and Reels sections are all controlled by a different algorithm. Our behavior tends to differ so much in different areas of Instagram.

Adam Mosseri explains it that way:  “People tend to look for their closest friends in Stories, use Explore to discover new content and new creators, and be entertained in Reels”.

Instagram is a business. And as it’s easy to guess, the platform wants you to spend more time inside the app, so to achieve this goal it’s learning to serve the content you’ll like, appreciate, and enjoy the most. Yes. Instagram wants you to spend maximum time on its platform. It aims to keep you hooked.

Instagram Algorithms Q&A 

As always, we’ve prepared a handy and practical Q&A with the questions we get asked more often – the questions about Instagram algorithms! 

Does Instagram have multiple algorithms?

Yes, it’s true. Much like TikTok or Youtube, different parts of Instagram have different algorithms, the two main ones being your Feed and your Explore Page (Suggested Content). 

Did the Instagram algorithm change in 2023?

There have been some major updates, and these things really make a difference:

• Instagram has strengthen the role of Instagram keywords
• Now users can discover new content with keywords (typing in the keywords and phrases they’re interested in into the Instagram search bar), not only using hashtags as it was in the past

Can you beat Instagram algorithm?

That’s exactly what we’re discussing in all our guides and this is what we’re passionate about! With the right tools, relevant keywords, and strategic keywords, it’s still possible. Plus, you can start your 7-day free trial of the smartest Instagram analytics tool out there – IQ Hashtags – to quicken your organic growth and attract new followers the strategic way!

The post How Many Instagram Algorithms Are There? appeared first on IQhashtags - Instagram hashtag search tool.

What’s really interesting: research shows that people on Instagram also use keywords similar to those on Google when looking for new content with the search bar. It’s a huge opportunity for you to boost your organic reach, and attract new like-minded people who can become your loyal followers.  Let’s dive deeper.

Hashtags Have New Powerful Friends: Instagram Keywords

There’s this heated debate whether keywords are replacing hashtags on Instagram.  Sight of relief: Absolutely no! Hashtags can still work wonders, but only if chosen the strategic way. For now, the smartest choice is to use both: hashtags and keywords. Instagram is changing all the time, so we can’t predict its next move so easily, but one thing is more than sure – keywords are getting stronger on Instagram and their importance is also increasing.

I’m sure you’ve seen different creators ending their captions with text that look like this:

And if you’ve been wondering what they’re doing and what these words are for – these words are their keywords. They’re adding more keywords to their caption, so the Instagram algorithms can read it, and match their content with the users interested in these topics.

Why Instagram Keywords Are so Important

Let’s discuss what keywords actually are in detail, and how to use them to reach more people with your Instagram posts. To understand them fully, we’ll need to go back to traditional SEO for a bit. Because let’s face the truth – to understand Instagram SEO, you need to understand the traditional SEO as well, as social media are implementing many new features, many changes to their algorithms so their search engines are more and more advanced and yes, they’re similar to Google search engine in many ways.

Okay, so the backbone of traditional SEO is keywords.

The first question: What are keywords?

Keywords are ideas and topics that define what your content is about. They are also phrases or terms users can enter into search engine boxes to find your content. It works like this: Through exact or similar match keywords, the search engine’s algorithms match users’ queries with your content, with your posts.

As a content creator or a business owner, you want the keywords you use to be relevant to what people are searching for so they have a better chance of finding your content, your posts among the search engine results.

Keywords work both ways. They are as important for you, as they are for your target audience. Yes, they’re as much about your audience, your target audience, as they are about your posts. Why is it so important? Look, you may describe what you offer in your content, what you create, in a slightly different way than how your audience actually searches for it. And it creates the risk they won’t find your content, even though they’re looking for what you create.

To create content that ranks well organically and drives new potential followers to your content, you need to understand the needs of your audience — and the language, the words they use to find new content and the type of content they’re looking for. The smartest idea is to speak the same language as your potential followers so you rank higher in their organic search results based on relevance.

To sum it up! A keyword is a word or phrase that matches the words and phrases people are entering into search engines. By learning what keywords or phrases your target audience and potential followers use when they search for content, inspiration and advice, you can create and optimize your posts so new people can find you more easily.

Is it True That on Instagram Keywords Matter the Same Way They Do for Traditional SEO?

As I’ve already told you, Instagram has changed recently and keywords play such a big part now. Some users even add a bunch of keywords at the end of the caption, just like this: 

This method is beneficial for many of our clients, so it’s worth it to test it out and track if it’s working for your niche as well. Why does it depend and it’s not working wonders for all niches, you may want to ask? Different people, different groups of people have totally different Instagram behaviors and only some of them actively look for new content and use the Instagram search bar.

So it’s not a rule set in stone for all the niches – but most of the niches will really benefit from using this method. 

Protip? Optimize your posts and your captions by making sure each of your posts include at least 3 strong keywords your potential followers might be using to find content like yours. For example, for our Instagram where our goal is to attract like-minded, ambitious content creators, entrepreneurs and business owners, we’d use these keywords:

So that’s your new goal: maximize your chances of appearing on the Explore page by writing keyword-optimized Instagram captions. It’s really worth it, because as you already know Instagram’s algorithms suggest personalized content based on user interests and interactions.  The platform also uses keywords you put in your captions to identify accounts that are topically similar to each other.  So to boost your visibility, write captions with relevant keywords inside that align with your account’s topics and your niche!

How to Do Instagram Keyword Research

How to find good keywords to add to your captions? That’s a good question. Let’s discuss it!

Now we have to take the next step of creating your keyword strategy: keyword research. You need to decide which keywords are worth it to include in your captions. Determining which keywords to use in content requires keyword research. It’s an extremely essential step in Instagram SEO optimization! But it’s definitely not as scary as it may sound at first.

Good news: we’ve developed a new IQ Hashtags’ feature to make it as easy as possible!

The process is really simple, as all you have to do is briefly describe the post you want to share, and the tool will give you suggestions and ready-to-use keywords which you can include in your caption right away to increase your content’s visibility.

Include Instagram Keywords in Your Captions

Now keywords in the caption play a huge role in how Instagram ranks content in relevant search results.  In the past Instagram users could only search in Instagram Explorer using hashtags, usernames, location tags and profiles. And now users can search using keywords, and that’s why including them in your captions is such a smart move! Using keywords in your caption allows the Instagram algorithm to determine what your content is about and that you’re posting what your audience is looking for. 

To give your posts a better chance of showing up high in search, include relevant keywords in your captions, keywords that you think your target audience may actively search for.

There are actually two approaches to including keywords in your captions:

The 1st method: Keep your captions natural, place the keyword in a sentence rather than keyword stuffing.

The 2nd method: Place your keywords in sentences but also add 2-10 stand-alone keywords at the end of the captions like that:

Which method is better? The results vary for different niches, so we’ll wait with the verdict, and for now it’s smart to experiment with both methods.

The post SEO for Instagram: How to Get More Views and Boost your Content’s Visibility Using Instagram Keywords appeared first on IQhashtags - Instagram hashtag search tool.

In a perfect world, we learn the basics of Instagram growth, we uncover the possibilities of a few handy tools, we become masters at creating interesting posts, and then we grow, grow, GROW our on-line presence. There’s nothing else to worry about. The social media algorithms don’t ever change, our reach is getting higher with each post, and our target audience discovers us every day. That sounds like an ultimate dream, huh? 

Well, unfortunately it’s much nearer the world of dreams than reality, because that’s just not how the social media landscape works: Instagram’s algorithms change ALL THE TIME, and the platform won’t stop for anyone. We must adapt. That’s the ugly truth I have to tell you right here, at the very beginning of today’s guide. But I’m not here to be brutally honest and scare you: quite the opposite, I’m coming with huge news. Good news. I will explain and show you everything that has changed when it comes to the Instagram landscape lately and I will teach you how to adapt so you can benefit from these changes. Trust me – we live in a world of constant change, but the possibilities are quite exciting. Let’s go, let’s uncover them together!

Instagram SEO Has Changed – Now Instagram Keywords Matter More than Ever

Luckily you have us – IQ Hashtags Social Media Experts who will guide you through the Instagram keyword research. By the end of this article, you’ll know how to:

• Optimize your content for better Instagram search rankings and increased traffic
• Add relevant keywords for improved search engine visibility
• Develop a successful Instagram SEO strategy

Are you ready? To begin, begin!  

Why Does Instagram SEO Matter So Much and What Exactly is it?

Let me start by explaining what Instagram SEO actually is and whether it’s much different from traditional SEO. Creating original content that’s useful, inspiring, readable and sufficiently entertaining is only half the battle now. To get new followers and traffic to your profile, you need new people discovering your existence and new people willing to visit your Instagram profile. To get them to visit your profile, you need to know what they are looking for, what exactly are they interested in, which words they use and what type of content would fit their intent best.

You need to become more DISCOVERABLE. 

This year I’ve been testing out different Instagram approaches as in my day job we work with content creators, influencers and entrepreneurs and all the signs are very clear: Instagram SEO is now a fundamental need for ranking your content in Instagram searches.  If you are trying to grow your Instagram account for a long time now and still haven’t seen a rise in your organic reach and your follower count then you definitely need to give Instagram SEO a chance to make your profile more searchable.

SEO stands for Search engine optimization and Instagram SEO is the process of improving and optimizing your account, caption and content  to increase visibility on Instagram search. Instagram SEO is the practice of adding text-based features like captions with targeted keywords, alt-text, and searchable keywords in your display name to help people browsing Instagram find your content more easily. To understand Instagram SEO, you need to understand the basics of traditional SEO, and that’s what we’re going to discuss today as well.

We’ll discuss where to put keywords to make the most out of your Instagram presence, how to use hashtags to make them work for you even if you’ve already given up on them, how to optimize your content to make it more Instagram-algorithms friendly, and how to maximize your chances of appearing high in the search results and on the Explore Pages.

You need to know that Instagram SEO has changed massively over the last year: now hashtags aren’t the only way to get discovered.  Some people even claim that hashtags don’t work anymore, which fortunately isn’t true,  because they do work, but you definitely need more ways to boost your Instagram visibility and you can’t rely only on hashtags anymore.

Mastering the More Technical Side of Instagram SEO is Absolutely Crucial

Well, at least f you want to get to the top of the search results and stay there. If your content is not well optimized and accessible to Instagram search engine, it won’t rank high —no matter how valuable your posts are. So we’ll walk you through all the juicy details about Instagram SEO, specifically how you can optimize your content to get the most out of it and how to make every element of your Instagram presence work in your favor.

People often ask me about “shortcuts” or “tips and tricks” around Instagram SEO. There are a few. Spoiler alert: I will share some of my favorite ones in this guide, so stay with us!

Use Instagram Keywords to Boost your Visibility on the Platform

Just like giants like Google, Instagram keywords match users with the most relevant content – the posts they’re most likely to enjoy. Thanks to Instagram keywords, your target audience can find your content more easily. The keywords you use in your posts explain to the Instagram algorithm who you are and what you do. These keywords help you reach your new followers.

Instagram landscape is constantly changing. The Instagram’s algorithms constantly evolves, and the platform add new functionalities all the time. Instagram SEO will help you stay ahead of the curve and keep your content and all your posts relevant and engaging – and more discoverable!

Instagram SEO explained – is Instagram SEO a thing now?

Instagram Keyword Research Made Easy

A major part of a smart SEO strategy is strategic keyword research. Finding and including strong keywords into your content helps it rank better in search results on search engines like Bing or Google. Good news: the same is also true for Instagram search results!

For traditional keyword research, we use tools like Ahrefs or Ubersuggest to find relevant words and phrases to target in our writing. But what about Instagram keyword research? The tools like Ahrefs or Neil Patel’s tool were only developed and designed with Google in mind. While they are great for blogs and websites, they’re using data from Google, not Instagram, to inform your research – so they won’t be so helpful when it comes to growing your INSTAGRAM profile. 

Luckily you have us – IQ Hashtags! And we’re coming with HUGE news!

With that in mind, we have launched a new feature in our IQ Hashtags tool –  Instagram Keyword Research. Use it to discover relevant and effective keywords for your Instagram content and uncover the keywords that will boost your posts’ visibility and make them more searchable.

Look how easy the research process can get with our carefully developed Instagram keyword tool that’s a total market pioneer.

Want to learn more about our Instagram Keyword Feature? Read how to find the instagram keywords that will bring the highest visibility to your posts right here – and don’t hesitate to start your 7-day free trial to test out the most advanced Instagram keyword research tool on the market. We’re more than excited!

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